Discover user experience and user interface design best practices while mastering a wide array of tools across Figma and FigJam with this full-color guide Key Features Learn the basics of user experience research, result organization, and analysis in FigJam Create mockups, interactive animations, and high-fidelity prototypes using this platform-independent web application tool Collaborate with a team in real-time and create, share, and test your designs Book Description A driving force of the design tools market, Figma makes it easy to work with classic design features while enabling unique innovations and opening up real-time collaboration possibilities. It comes as no surprise that many designers decide to switch from other tools to Figma. In this book, you'll be challenged to design a user interface for a responsive mobile application having researched and understood user needs. You'll become well-versed with the process in a step-by-step manner by exploring the theory first and gradually moving on to practice. You'll begin your learning journey by covering the basics of user experience research with FigJam and the process of creating a complete design using Figma tools such as Components, Variants, Auto Layout, and much more. You'll also learn how to prototype your design and explore the potential of community resources such as templates and plugins. By the end of this Figma book, you'll have a solid understanding of the user interface workflow, managing essential Figma tools, and organizing your workflow. What you will learn Explore FigJam and how to use it to collect data in the research phase Wireframe the future interface with shape tools and vectors Define grids, typography, colors, and effect styles that can be reused in your work Get to grips with Auto Layout and the constraints to create complex layouts Create flexible components using styles and variants Make your user interface interactive with prototyping and smart animate Share your work with others by exporting assets and preparing development resources Discover templates and plugins from the community Who this book is for This book is for aspiring UX/UI designers who want to get started with Figma as well as established designers who want to migrate to Figma from other design tools. This guide will take you through the entire process of creating a full-fledged prototype for a responsive interface using all the tools and features that Figma has to offer. As a result, this Figma design book is suitable for both UX and UI designers, product and graphic designers, and anyone who wants to explore the complete design process from scratch.

Designing and Prototyping Interfaces with Figma

I wrote this book with the goal of helping thousands of designers and non-designers understand how to use the fundamentals of design. Nowadays we see many designs that lack design principles and the main reason why these designs are bad is due to the simple fact that some designers do not apply design fundamentals. I want to do my bit to help elevate their design skills. You'll learn and be able to think in the language of a UI pro. You'll be able to work with the key design elements to create better interfaces for your projects. After reading this book, color schemes, picture and text alignments, and the layout on a website or mobile app will mean so much more to you than just aesthetics. This eBook is for you, if: You want to become a better designer; You want to level up your design skills; You want to learn how to make better design decisions; You need to practice design fundamentals; You want to improve your design projects; You want to gain confidence as a designer; You desire to get paid more for your work; You want to start your design career the right way. Conquering UI Design is an eBook written by Ruben Cespedes, a senior product designer with 16+ years of experience.

Conquering UI Design

User interface design is a challenging, multi-disciplinary activity that requires understanding a wide range of concepts and techniques that are often subjective and even conflicting. Imagine how much it would help if there were a single perspective that you could use to simplify these complex issues down to a small set of objective principles. In UI is Communication, Everett McKay explains how to design intuitive user interfaces by focusing on effective human communication. A user interface is ultimately a conversation between users and technology. Well-designed user interfaces use the language of UI to communicate to users efficiently and naturally. They also recognize that there is an emotional human being at the other end of the interaction, so good user interfaces strive to make an emotional connection. Applying what you learn from UI is Communication will remove much of the mystic, subjectiveness, and complexity from user interface design, and help you make better design decisions with confidence. It's the perfect introduction to user interface design. - Approachable, practical communication-based guide to interaction and visual design that you can immediately apply to projects to make solid design decisions quickly and confidently - Includes design makeovers so you can see the concepts in practice with real examples - Communication-based design process ties everything from interaction to visual design together

UI is Communication

Think about UIs using design thinking principles from an award winning graphic designer KEY FEATURES ● Practical knowledge of visual design basics and typography. ● Understand the modern UI to kick-start your career with UI designs. ● Introduces you to explore UI designs for e-commerce web applications. DESCRIPTION From the initial introduction about the meaning behind interfaces to the technical skills of thinking and designing a modern UI, this book will guide you on designing the UI of a screen for a real-world application, infused with the newly learned knowledge with the Figma tool. You will be able to explore and practice visual design concepts, namely, color, contrast, balance, consistency, alignments, negative space, how to approach visual impairments, and many more. You will be able to learn about one of the most critical elements of how to think about a UI for which you will explore concepts such as memory, vision, processing of info and objects, models of thinking, and more. Furthermore, you will explore the Figma tool and a live practical example of how to design a UI for an e-commerce graphic application, including its shopping cart page and adding a payment method screen. WHAT YOU WILL LEARN ● Get familiar with the basic visual design concepts. ● Understand the fundamentals of the User Interface and User Interaction. ● An overview of Search Results, Font Psychology, and Typography. ● Learn to work with some common interface elements. ● Understand how real-time collaborative editing works in the Figma UI design tool. WHO THIS BOOK IS FOR This book is literally for everyone! You should only be loaded with plenty of curiosity. No previous knowledge of the field is required. TABLE OF CONTENTS 1. Definition of the User Interface 2. The Web and Graphic User Interfaces 3. Explanation to Typography 4. Visual Design Basics 5. Thinking About User Interaction 6. Usability 7. Know Your Habits 8. Interfaces’ Elements 9. Foreword to an E-commerce 10. A Small Introduction to Figma 11. Building a Shopping Cart 12. Farewell and Future Considerations

Designing User Interfaces

Create high fidelity prototypes for complex websites and applications with the easy-to-learn and super-efficient vector capabilities of Illustrator and make the fear of client changes a thing of the past. Whether you’re a seasoned Photoshop veteran, a budding designer, or someone who simply has a good eye and artistic vision, this book will show you how to produce mockups and UI elements in a creative and productive way. Strongly of the opinion that design should not happen solely in a browser, Rick Moore demonstrates how to design mockups and UI elements with Illustrator in a way you may not have realized was possible. Learn which tools are best suited to a UI design workflow and how to customize Illustrator in a way that fits your style and flow. Rick provides expert guidance throughout the process from the initial planning stages to finalizing and sharing your work with clients and others.

UI Design with Adobe Illustrator

Have you ever wondered why the play button for most music players is still the same right-facing triangle that was on every cassette player and VCR? User interface (UI) designers try to develop icons and controls that are so obvious they endure through the years and across technologies. For example, iPhone apps often feel so familiar because many designers use the UI toolkit from Apple with standard fonts and icons. Unlike user experience (UX) design, which has to do with the flow of a program, UI is all about the look and feel of software and hardware. With colorful photographs and helpful illustrations, readers will make the most of this essential coding topic.

What Is User Interface Design?

Plan, design, and launch a brand in SharePoint If you are planning, designing, and launching your brand using SharePoint, this book and author trio will walk you through everything you need to know in an understandable and approachable way. From specific technologies such as master pages, page layouts, and CSS to offering best-practices and real-world experience for creating successful branding projects through SharePoint 2013, you will learn how to approach your branding project in effective new ways. This visual book provides step-by-step instructions in a simple and striking format that focuses on each of the tasks you will face in your own branding project. Explains the various approaches to SharePoint branding and methodologies for creating an engaging UI. Guides you through planning for branding and using the Design Manager to start a design. Addresses implementing modern web techniques such as HT ML5, jQuery, and mobile responsive design into SharePoint. Explores creating SharePoint branding for public facing websites as well as internal intranets, including a deep dive into how custom SharePoint branding is created from scratch. Provides coverage on designing apps for SharePoint.

SharePoint 2013 Branding and User Interface Design

This hands-on guide will teach you simple-to-advanced steps of user experience design. It starts from idea concept evaluation, product research, user interface design, and design implementation in code. We focus not only on the UI or design, but also on other things that are connected to it. UX has its own process that requires its own sets of ...

Hands-On UX Design for Developers

In this completely updated and revised edition of Designing with the Mind in Mind, Jeff Johnson provides you with just enough background in perceptual and cognitive psychology that user interface (UI) design guidelines make intuitive sense rather than being just a list or rules to follow. Early UI practitioners were trained in cognitive psychology, and developed UI design rules based on it. But as the field has evolved since the first edition of this book, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In this new edition, you'll find new chapters on human choice and decision making, hand-eye coordination and attention, as well as new examples, figures, and explanations throughout. - Provides an essential source for user interface design rules and how, when, and why to apply them - Arms designers with the science behind each design rule, allowing them to make informed decisions in projects, and to explain those decisions to others - Equips readers with the knowledge to make educated tradeoffs between competing rules, project deadlines, and budget pressures - Completely updated and revised, including additional coverage on human choice and decision making, hand-eye coordination and attention, and new mobile and touch-screen examples throughout

Designing with the Mind in Mind

Early user interface (UI) practitioners were trained in cognitive psychology, from which UI design rules were based. But as the field evolves, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In Designing with the Mind in Mind, Jeff Johnson, author of the best selling GUI Bloopers, provides designers with just enough background in perceptual and cognitive psychology that UI design guidelines make intuitive sense rather than being just a list of rules to follow. - The first practical, all-in-one source for practitioners on user interface design rules and why, when and how to apply them - Provides just enough background into the reasoning behind interface design rules that practitioners can make informed decisions in every project - Gives practitioners the insight they need to make educated design decisions when confronted with tradeoffs, including competing design rules, time constrictions, or limited resources

Author Jason Ostrander walks developers through the different choices available on their way to creating a well-designed application for Android. While building a simple application, Jason works through the basics of Android UI development including layout, event handling, menus and notifications. The author then shows the proper way to load and display images, create advanced dialogs and progress indicators, add animation, and how to build custom UI elements. Jason discusses the proper way of adding interaction through gestures and the advanced graphical options available using Canvas, Renderscript and OpenGL. Finally, he discusses tablet development, the unique differences between phone and tablet UI, and the new APIs available to tablet developers.

Android UI Fundamentals

Unlock the secrets of creating stunning and user-friendly digital interfaces with "Designing the Future: Principles of Modern UI/UX." Whether you're a seasoned pro or just starting out, this book is your essential guide to mastering the art of UI/UX design.

Designing the Future: Principles of Modern UI/UX

User Interface Design and Evaluation provides an overview of the user-centered design field. It illustrates the benefits of a user-centered approach to the design of software, computer systems, and websites. The book provides clear and practical discussions of requirements gathering, developing interaction design from user requirements, and user interface evaluation. The book's coverage includes established HCI topics—for example, visibility, affordance, feedback, metaphors, mental models, and the like—combined with practical guidelines for contemporary designs and current trends, which makes for a winning combination. It provides a clear presentation of ideas, illustrations of concepts, using real-world applications. This book will help readers develop all the skills necessary for iterative user-centered design, and provides a firm foundation for user interface design and evaluation on which to build. It is ideal for seasoned professionals in user interface design and usability engineering (looking for new tools with which to expand their knowledge); new people who enter the HCI field with no prior educational experience; and software developers, web application developers, and information appliance designers who need to know more about interaction design and evaluation. - Co-published by the Open University, UK. - Covers the design of graphical user interfaces, web sites, and interfaces for embedded systems. - Full color production, with activities, projects, hundreds of illustrations, and industrial applications.

User Interface Design and Evaluation

Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.

Emotional Design

Forms that Work: Designing Web Forms for Usability clearly explains exactly how to design great forms for the web. The book provides proven and practical advice that will help you avoid pitfalls, and produce forms that are aesthetically pleasing, efficient and cost-effective. It features invaluable design methods, tips, and tricks to help ensure accurate data and satisfied customers. It includes dozens of examples - from nitty-gritty details (label alignment, mandatory fields) to visual designs (creating good grids, use of color). This book isn't just about colons and choosing the right widgets. It's about the whole process of making good forms, which has a lot more to do with making sure you're asking the right questions in a way that your users can answer than it does with whether you use a drop-down list or radio buttons. In an easy-to-read format with lots of examples, the authors present their three-layer model - relationship, conversation, appearance. You need all three for a successful form - a form that looks good, flows well, asks the right questions in the right way, and, most important of all, gets people to fill it out. Liberally illustrated with full-color examples, this book guides readers on how to define requirements, how to write questions that users will understand and want to answer, and how to deal with instructions, progress indicators and errors. This book is essential reading for HCI professionals, web designers, software developers, user interface designers, HCI academics and students, market research professionals, and financial professionals. *Provides proven and practical advice that will help you avoid pitfalls, and produce forms that are aesthetically pleasing, efficient and cost-effective. *Features invaluable design methods, tips, and tricks to help ensure accurate data and satisfied customers. *Includes dozens of examples -- from nitty-gritty details (label alignment, mandatory fields) to visual designs (creating good grids, use of color).*Foreword by Steve Krug, author of the best selling Don't Make Me Think!

Forms that Work

Designing a good interface isn't easy. Users demand software that is well-behaved, good-looking, and easy to use. Your clients or managers demand originality and a short time to market. Your UI technology -- web applications, desktop software, even mobile devices -- may give you the tools you need, but little guidance on how to use them well. UI designers over the years have refined the art of interface design, evolving many best practices and reusable ideas. If you learn these, and understand why the best user interfaces work so well, you too can design engaging and usable interfaces with less guesswork and more confidence. Designing Interfaces captures those best practices as design patterns -- solutions to common design problems, tailored to the situation at hand. Each pattern contains practical advice that you can put to use immediately, plus a variety of examples illustrated in full color. You'll get recommendations, design alternatives, and warningson when not to use them. Each chapter's introduction describes key design concepts that are often misunderstood, such as affordances, visual hierarchy, navigational distance, and the use of color. These give you a deeper understanding of why the patterns work, and how to apply them with more insight. A book can't design an interface for you -- no foolproof design process is given here -- but Designing Interfaces does give you concrete ideas that you can mix and recombine as you see fit. Experienced designers can use it as a sourcebook of ideas. Novice designers will find a roadmap to the world of interface and interaction design, with enough guidance to start using these patterns immediately.

Designing Interfaces

Voice user interfaces (VUIs) are becoming all the rage today. But how do you build one that people can actually converse with? Whether you’re designing a mobile app, a toy, or a device such as a home assistant, this practical book guides you through basic VUI design principles, helps you choose the right speech recognition engine, and shows you how to measure your VUI’s performance and improve upon it. Author Cathy Pearl also takes product managers, UX designers, and VUI designers into advanced design topics that will help make your VUI not just functional, but great. Understand key VUI design concepts, including command-and-control and conversational systems Decide if you should use an avatar or other visual representation with your VUI Explore speech recognition technology and its impact on your design Take your VUI above and beyond the basic exchange of information Learn practical ways to test your VUI application with users Monitor your app and learn how to quickly improve performance Get real-world examples of VUIs for home assistants, smartwatches, and car systems

Designing Voice User Interfaces

When you’re under pressure to produce a well-designed, easy-to-navigate mobile app, there’s no time to reinvent the wheel—and no need to. This handy reference provides more than 90 mobile app design patterns, illustrated by 1,000 screenshots from current Android, iOS, and Windows Phone apps. Much has changed since this book’s first edition. Mobile OSes have become increasingly different, driving their own design conventions and patterns, and many designers have embraced mobile-centric thinking. In this edition, user experience professional Theresa Neil walks product managers, designers, and developers through design patterns in 11 categories: Navigation: get patterns for primary and secondary navigation Forms: break industry-wide habits of bad form design Tables: display only the most important information Search, sort, and filter: make these functions easy to use Tools: create the illusion of direct interaction Charts: learn best practices for basic chart design Tutorials & Invitations: invite users to get started and discover features Social: help users connect and become part of the group Feedback & Affordance: provide users with timely feedback Help: integrate help pages into a smaller form factor Anti-Patterns: what not to do when designing a mobile app

Mobile Design Pattern Gallery

Bad design is everywhere, and its cost is much higher than we think. In this thought-provoking book, authors Jonathan Shariat and Cynthia Savard Saucier explain how poorly designed products can anger, sadden, exclude, and even kill people who use them. The designers responsible certainly didn’t intend harm, so what can you do to avoid making similar mistakes? Tragic Design examines real case studies that show how certain design choices adversely affected users, and includes in-depth interviews with authorities in the design industry. Pick up this book and learn how you can be an agent of change in the design community and at your company. You’ll explore: Designs that can kill, including the bad interface that doomed a young cancer patient Designs that anger, through impolite technology and dark patterns How design can inadvertently cause emotional pain Designs that exclude people through lack of accessibility, diversity, and justice How to advocate for ethical design when it isn’t easy to do so Tools and techniques that can help you avoid harmful design decisions Inspiring professionals who use design to improve our world

Tragic Design

Build Android 6 Material Design Apps That Are Stunningly Attractive, Functional, and Intuitive As Android development has matured and grown increasingly competitive, developers have recognized the crucial importance of good design. With Material Design, Google introduced its most radical visual changes ever, and made effective design even more essential. Android 6 and the design support library continue to push mobile design forward. In Android User Interface Design, Second Edition, leading Android developer and user experience (UX) advocate Ian G. Clifton shows how to combine exceptional usability and outstanding visual appeal. Clifton helps you build apps that new users can succeed with instantly: apps that leverage users’ previous experience previous experience, reflect platform conventions, and never test their patience. You won’t need any design experience: Clifton walks you through the entire process, from wireframes and flowcharts to finished apps with polished animations and advanced compositing. You’ll find hands-on case studies and extensive downloadable sample code, including complete finished apps. • Integrate Material Design into backward compatible Android 6 apps • Understand views, the building blocks of Android user interfaces • Make the most of wireframes and conceptual prototypes • Apply user-centered design throughout • Master the essentials of typography and iconography • Use custom themes and styles for consistent visuals • Handle inputs and scrolling • Create beautiful transition animations • Use advanced components like spans and image caches • Work with the canvas, color filters, shaders, and image compositing • Combine multiple views into efficient custom components • Customize views to meet unique drawing or interaction requirements • Maximize downloads by designing compelling app store assets Step by step, this guide bridges the gap between Android developers and designers, so you can collaborate on world-class app designs...or do it all yourself! “This well-presented, easy-to-grasp book gets to the heart of Android User Interface Design. Well worth the reading time!” --Dr. Adam Porter, University of Maryland, Fraunhofer Center for Experimental Software Engineering "Ian's grasp of Android is fantastic, and this book is a great read for any developer or designer. I've personally worked on 30+ Android applications, and I was learning new tips with every chapter." --Cameron Banga, Lead Designer, 9magnets, LLC

Android User Interface Design

How do we create a satisfactory user experience when limited to a small device? This new guide focuses on usability for mobile devices, primarily smartphones and touchphones, and covers such topics as developing a mobile strategy, designing for small screens, writing for mobile, usability comparisons, and looking toward the future. The book includes 228-full color illustrations to demonstrate the points. Based on expert reviews and international studies with participants ranging from students to early technology adopters and business people using websites on a variety of mobile devices, this guide offers a complete look at the landscape for a mobile world. Author Jakob Nielsen is considered one of the world's leading experts on Web usability. He is the author of numerous best-selling books, including Prioritizing Web Usability and the groundbreaking Designing Web Usability, which has sold more than 250,000 copies and has been translated in 22 languages.

Mobile Usability

Bringing together the results of more than 300 new design studies, an understanding of people, knowledge of hardware and software capabilities, and the author’s practical experience gained from 45 years of work with display-based systems, this book addresses interface and screen design from the user’s perspective. You will learn how to create an effective design methodology, design and organize screens and Web pages that encourage efficient comprehension and execution, and create screen icons and graphics that make displays easier and more comfortable to use.

The Essential Guide to User Interface Design

Explore the latest Figma features with this newly updated 2nd edition, including Variables and Conditional Prototyping. Learn cutting-edge design principles and create captivating interfaces with this full-color guide. Key Features Explore Figma's latest features, including Variables and Conditional Prototyping, to create dynamic and responsive interfaces Integrate AI capabilities and optimize your workflow with the latest Figma plugins Create engaging, interactive prototypes that captivate your users and stakeholders Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionAre you a UI/UX designer eager to learn the art of creating compelling interfaces using Figma? Look no further! The highly anticipated new edition is here to transform your creative journey. Explore Figma's latest features and delve into the power of variables and conditional Prototyping. Get ready to transform your static designs into dynamic, interactive prototypes, offering users and stakeholders an immersive experience. Stay at the forefront of design innovation with insights into integrating AI capabilities and optimizing your workflow with the latest Figma plugins. With user-centric design at its core, this book guides you through mastering design thinking, enabling you to tackle complex design challenges with ease. One unique aspect of this edition is its focus on effective communication. Learn how to convey your design vision clearly to both technical and non-technical audiences. In the rapidly changing world of UI/UX design, iteration is key. This book will teach you how to gather user feedback and iterate on your designs by creating interactive prototypes. Whether you're new to Figma or a seasoned pro, this comprehensive guide equips you with the skills to create captivating interfaces, fosters creativity and problem-solving, and makes you an indispensable, forward-thinking designer.What you will learn Create high-quality designs that cater to your users' needs, providing an outstanding experience Mastering mobile-first design and responsive design concepts Integrate AI capabilities into your design workflow to boost productivity and explore design innovation Craft immersive prototypes with conditional prototyping and variables Communicate effectively to technical and non-technical audiences Develop creative solutions for complex design challenges Gather and apply user feedback through interactive prototypes Who this book is for This book is for aspiring UX/UI designers who want to get started with Figma as well as established designers who want to migrate to Figma from other design tools. This guide will provide you a walkthrough of the entire process of creating a full-fledged prototype for a responsive interface using all the tools and features that Figma has to offer. As a result, this book is suitable for both UX and UI designers, product and graphic designers, as well as anyone who wants to explore the complete design process from scratch.

User experience design is the discipline of creating a useful and usable Web site or application that’s easily navigated and meets the needs of the site owner and its users. There’s a lot more to successful UX design than knowing the latest Web technologies or design trends: It takes diplomacy, management skills, and business savvy. That’s where the updated edition of this important book comes in. With new information on design principles, mobile and gestural interactions, content strategy, remote research tools and more, you’ll learn to: Recognize the various roles in UX design, identify stakeholders, and enlist their support Obtain consensus from your team on project objectives Understand approaches such as Waterfall, Agile, and Lean UX Define the scope of your project and avoid mission creep Conduct user research in person or remotely, and document your findings Understand and communicate user behavior with personas Design and prototype your application or site Plan for development, product rollout, and ongoing quality assurance

A Project Guide to UX Design

User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want. Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research. Define value propositions and validate target users through provisional personas and customer discovery techniques Explore marketplace opportunities by conducting competitive research and analysis Design experiments using rapid prototypes that are focused on the business model Conduct online user research to gain valuable insights quickly on any budget Test business ideas and validate marketing channels by running online advertising and landing page campaigns

UX Strategy

For nearly 20 years, designers and non-designers alike have been introduced to the fundamental principles of great design by author Robin Williams. Through her straightforward and light-hearted style, Robin has taught hundreds of thousands of people how to make their designs look professional using four surprisingly simple principles. Now in its fourth edition, The Non-Designer’s Design Book offers even more practical design advice, including a new chapter on the fundamentals of typography, more quizzes and exercises to train your Designer Eye, updated projects for you to try, and new visual and typographic examples to inspire your creativity. Whether you’re a Mac user or a Windows user, a type novice, or an aspiring graphic designer, you will find the instruction and inspiration to approach any design project with confidence. THIS ESSENTIAL GUIDE TO DESIGN WILL TEACH YOU The four principles of design that underlie every design project How to design with color How to design with type How to combine typefaces for maximum effect How to see and think like a professional designer Specific tips on designing newsletters, brochures, flyers, and other projects

The Non-Designer's Design Book

How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes: Pride — use social proof to position your product in line with your visitors’ values Sloth — build a path of least resistance that leads users where you want them to go Gluttony — escalate customers’ commitment and use loss aversion to keep them there Anger — understand the power of metaphysical arguments and anonymity Envy — create a culture of status around your product and feed aspirational desires Lust — turn desire into commitment by using emotion to defeat rational behavior Greed — keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use — but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.

Evil by Design

Effective interface animation deftly combines form and function to improve feedback, aid in orientation, direct attention, show causality, and express your brand’s personality. Designing Interface Animation shows you how to create web animation that balances purpose and style while blending seamlessly into the user’s experience. This book is a crash course in motion design theory and practice for web designers, UX professionals, and front-end developers alike.

Designing Interface Animation

GUI Bloopers 2.0, Second Edition, is the completely updated and revised version of GUI Bloopers. It looks at user interface design bloopers from commercial software, Web sites, Web applications, and information appliances, explaining how intelligent, well-intentioned professionals make these mistakes – and how you can avoid them. GUI expert Jeff Johnson presents the reality of interface design in an entertaining, anecdotal, and instructive way while equipping readers with the minimum of theory. This updated version reflects the bloopers that are common today, incorporating many comments and suggestions from first edition readers. It covers bloopers in a wide range of categories including GUI controls, graphic design and layout, text messages, interaction strategies, Web site design – including search, link, and navigation, responsiveness issues, and management decision-making. Organized and formatted so information needed is quickly found, the new edition features call-outs for the examples and informative captions to enhance quick knowledge building. This book is recommended for software engineers, web designers, web application developers, and interaction designers working on all kinds of products. - Updated to reflect the bloopers that are common today, incorporating many comments and suggestions from first edition readers - Takes a learn-by-example approach that teaches how to avoid common errors - Covers bloopers in a wide range of categories: GUI controls, graphic design and layout, text messages, interaction strategies, Web site design -- including search, link, and navigation, responsiveness issues, and management decision-making - Organized and formatted so information needed is quickly found, the new edition features call-outs for the examples and informative captions to enhance quick knowledge building - Hundreds of illustrations: both the DOs and the DON'Ts for each topic covered, with checklists and additional bloopers on www.gui-bloopers.com

GUI Bloopers 2.0

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Hacking Growth

Although numerous sources document aspects of user-centered design, there are few references that consider how a designer transforms the information gathered about users and their work into an effective user interface design. This book explains just how designers bridge that gap. A group of leading experts in GUI design describe their methods in the context of specific design projects, and while the projects, processes, and methods vary considerably, the common theme is building a bridge between user requirements and user interface design.

User Interface Design

Get proficient in building beautiful and appealing mobile interfaces (UI) with this complete mobile user experience (UX) design guide. About This Book Quickly explore innovative design solutions based on the real needs of your users. Create low and high fidelity prototypes using some of the best tools. Master a pragmatic design process to create successful products. Plan an app design from scratch to final test, with real users. Who This Book Is For This book is for designers, developers and product managers interested in creating successful apps. Readers will be provided with a process to produce, test and improve designs based on best practices. What You Will Learn Plan an app design from scratch to final test, with real users. Learn from leading companies and find working patterns. Apply best UX design practices to your design process. Create low and high fidelity prototypes using some of the best tools. Follow a step by step examples for Tumult Hype and Framer Studio. Test your designs with real users, early in the process. Integrate the UX Designer profile into a working team. In Detail User experience (UX) design provides techniques to analyze the real needs of your users and respond to them with products that are delightful to use. This requires you to think differently compared to traditional development processes, but also to act differently. In this book, you will be introduced to a pragmatic approach to exploring and creating mobile app solutions, reducing risks and saving time during their construction. This book will show you a working process to quickly iterate product ideas with low and high fidelity prototypes, based on professional tools from different software brands. You will be able to quickly test your ideas early in the process with the most adequate prototyping approach. You will understand the pros and cons of each approach, when you should use each of them, and what you can learn in each step of the testing process. You will also explore basic testing approaches and some more advanced techniques to connect and learn from your users. Each chapter will focus on one of the general steps needed to design a successful product according to the organization goals and the user needs. To achieve this, the book will provide detailed hands-on pragmatic techniques to design innovative and easy to use products. You will learn how to test your ideas in the early steps of the design process, picking up the best ideas that truly work with your users, rethinking those that need further refinement, and discarding those that don't work properly in tests made with real users. By the end of the book, you will learn how to start exploring and testing your design ideas, regardless the size of the design budget. Style and approach A quick and simple guide to design and test a mobile application from the UX design point of view

UX Design for Mobile

The biggest challenge facing many game programmers is completing their game. Most game projects fizzle out, overwhelmed by the complexity of their own code. Game Programming Patterns tackles that exact problem. Based on years of experience in shipped AAA titles, this book collects proven patterns to untangle and optimize your game, organized as independent recipes so you can pick just the patterns you need. You will learn how to write a robust game loop, how to organize your entities using components, and take advantage of the CPUs cache to improve your performance. You'll dive deep into how scripting engines encode behavior, how quadtrees and other spatial partitions optimize your engine, and how other classic design patterns can be used in games.

Game Programming Patterns

Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject. Now Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated...and best of all–fun to read. If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites. “After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.” –Jeffrey Zeldman, author of Designing with Web Standards

Don't Make Me Think, Revisited

User Interface Inspection Methods succinctly covers five inspection methods: heuristic evaluation, perspective-based user interface inspection, cognitive walkthrough, pluralistic walkthrough, and formal usability inspections. Heuristic evaluation is perhaps the best-known inspection method, requiring a group of evaluators to review a product against a set of general principles. The perspective-based user interface inspection is based on the principle that different perspectives will find different problems in a user interface. In the related persona-based inspection, colleagues assume the roles of personas and review the product based on the needs, background, tasks, and pain points of the different personas. The cognitive walkthrough focuses on ease of learning. Most of the inspection methods do not require users; the main exception is the pluralistic walkthrough, in which a user is invited to provide feedback while members of a product team listen, observe the user, and ask questions. After reading this book, you will be able to use these UI inspection methods with confidence and certainty.

User Interface Inspection Methods

Search User Interfaces (SUIs) represent the gateway between people who have a task to complete, and the repositories of information and data stored around the world. Not surprisingly, therefore, there are many communities who have a vested interest in the way SUIs are designed. There are people who study how humans search for information, and people who study how humans use computers. There are people who study good user interface design, and people who design aesthetically pleasing user interfaces. There are also people who curate and manage valuable information resources, and people who design effective algorithms to retrieve results from them. While it would be easy for one community to reject another for their limited ability to design a good SUI, the truth is that they all can, and they all have made valuable contributions. Fundamentally, therefore, we must accept that designing a great SUI means leveraging the knowledge and skills from all of these communities. The aim of this book is to at least acknowledge, if not integrate, all of these perspectives to bring the reader into a multidisciplinary mindset for how we should think about SUI design. Further, this book aims to provide the reader with a framework for thinking about how different innovations each contribute to the overall design of a SUI. With this framework and a multidisciplinary perspective in hand, the book then continues by reviewing: early, successful, established, and experimental concepts for SUI design. The book then concludes by discussing how we can analyse and evaluate the on-going developments in SUI design, as this multidisciplinary area of research moves forwards. Finally, in reviewing these many SUIs and SUI features, the book finishes by extracting a series of 20 SUI design recommendations that are listed in the conclusions. Table of Contents: Introduction / Searcher-Computer Interaction / Early Search User Interfaces / Modern Search User Interfaces / Experimental Search User Interfaces / Evaluating Search User Interfaces / Conclusions

Search-User Interface Design

Designing a great Search User Interface (SUI) means leveraging the knowledge and skills from a variety of communities. The aim of this book is to at least acknowledge, if not integrate, all of these perspectives to bring the reader into a multidisciplinary mindset for how we should think about SUI design.

Search User Interface Design

The path for developing an internationally usable product with a human-machine interface is described in this textbook, from theory to conception and from design to practical implementation. The most important concepts in the fields of philosophy, communication, culture and Ethnocomputing as the basis of intercultural user interface design are explained. The book presents directly usable and implementable knowledge that is relevant for the processes of internationalization and localization of software. Aspects of software ergonomics, software engineering and human-centered design are presented in an intercultural context; general and concrete recommendations and checklists for immediate use in product design are also provided. Each chapter includes the target message, its motivation and theoretical justification as well as the practical methods to achieve the intended benefit from the respective topic. The book opens with an introduction illuminating the background necessary for taking culture into account in Human Computer Interaction (HCI) design. Definitions of concepts are followed by a historical overview of the importance of taking culture into account in HCI design. Subsequently, the structures, processes, methods, models, and approaches concerning the relationship between culture and HCI design are illustrated to cover the most important questions in practice.

Intercultural User Interface Design

"This book presents innovative research being conducted into Travel Recommender Systems, travel related on-line communities, and their user interface design"--Provided by publisher.

Tourism Informatics: Visual Travel Recommender Systems, Social Communities, and User Interface Design

Laying the Foundations is a comprehensive guide to creating, documenting, and maintaining design systems, and how to design websites and products systematically. It's an ideal book for web designers and product designers (of all levels) and especially design teams. Paperback ISBN: 9780578540030 This is real talk about creating design systems and digital brand guidelines. No jargon, no glossing over the hard realities, and no company hat. Just good advice, experience, and practical tips. System design is not a scary thing — this book aims to dispel that myth. It covers what design systems are, why they are important, and how to get stakeholder buy-in to create one. It introduces you to a simple model, and two very different approaches to creating a design system. What's unique about this book is its focus on the importance of brand in design systems, web design, product design, and when creating documentation. It's a comprehensive guide that’s simple to follow and easy on the eye.

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Catalog

Designing and Prototyping Interfaces with Figma

Conquering UI Design

UI is Communication

Designing User Interfaces

UI Design with Adobe Illustrator

What Is User Interface Design?

SharePoint 2013 Branding and User Interface Design

Hands-On UX Design for Developers

Designing with the Mind in Mind

Designing with the Mind in Mind

Android UI Fundamentals

Designing the Future: Principles of Modern UI/UX

User Interface Design and Evaluation

Emotional Design

Forms that Work

Designing Interfaces

Designing Voice User Interfaces

Mobile Design Pattern Gallery

Tragic Design

Android User Interface Design

Mobile Usability

The Essential Guide to User Interface Design

Designing and Prototyping Interfaces with Figma

A Project Guide to UX Design

UX Strategy

The Non-Designer's Design Book

Evil by Design

Designing Interface Animation

GUI Bloopers 2.0

Hacking Growth

User Interface Design

UX Design for Mobile

Game Programming Patterns

Don't Make Me Think, Revisited

User Interface Inspection Methods

Search-User Interface Design

Search User Interface Design

Intercultural User Interface Design

Tourism Informatics: Visual Travel Recommender Systems, Social Communities, and User Interface Design

Laying the Foundations